Yendy is a social media native and veteran with 9 years’ experience in digital and social media platforms. Her experience includes platform and messaging strategies, uncovering audience insights, content development, influencer marketing, content marketing, and creative and messaging optimization. Yendy has worked with a range of companies that vary from start-ups to Fortune 500 companies, developing action plans to reach audiences in the new media where they spend their valuable time. Her passion is in finding deep and meaningful avenues to make lasting impressions on consumers. Clients include Honda, Acura, Dole, DirecTV, Payless, Avocados from Mexico, Mundo Fox, MTV, Hola Martin Estilo de Vida, as well as collaborations with Walgreens, Tequila Herradura, L’Oréal, and Old Navy.