For the launch of Chevron’s new campaign, “Unbeatable Mileage,” two agencies, Orci and Mirum, joined forces and collaborated to create a multi-segment campaign focused on reinforcing the benefits of Chevron’s fuel and the convenience of their new app.
Through a very specific process, our team took care of any cultural detail to make sure that the adaptations would resonate, in a fun but respectful manner, with each audience.
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Our spot was supported with social media content and digital assets.
The result of this effort was a relevant campaign rooted on deep Hispanic insights, that positions the new Next-Gen Integra as the car that represents Latino culture and passion in every aspect.